Brand activations and a photo booth activation for success

Brand activations and a photo booth activation for success

As a marketing strategy, brand activations are great for engaging customers and deepening the connection with your brand.  This can be done through a variety of means, such as experiential events, social media campaigns, product demonstrations and more.  The goal of the brand activation is to create a positive brand experience to drive customer loyalty and advocacy. 

A photo booth activation is an event or promotional campaign that involves the use of a photo booth. This can include a physical photo booth set up at an event or a digital photo booth that allows people to take and share pictures online.

A photo booth activation can be used for a variety of purposes, such as providing entertainment for guests at a party or event, promoting a brand or product, or gathering customer data for marketing purposes. The photo booth itself can be customized with props, backdrops, and other elements to fit the theme or branding of the activation.

During a photo booth activation, people can take pictures using the booth and often have the option to print or share their photos on social media. This can create buzz and engagement around the event or campaign and help to attract attention and build brand awareness.

Photo Booths can be valuable for a brand activation in several ways:

Branding:  photo booths can be branded with the company’s logo and making them visible and interactive way to promote a brand.  Additionally, company logos and messaging can be included in the output for participants.

Engagement: photo booths encourage people to participate and interact with a brand, creating opportunities for engagement and connection

Data collection: photo booths can be configured to collect email addresses, cell phone numbers or other data from participants, which can be used for future marketing efforts (i.e., coupons, specials or connecting participants with upcoming events)

Social media: participants can share their photos on social media, further spreading awareness of the brand and creating viral marketing opportunities.

Keepsakes: participants can take away a physical copy of their photos as a keepsake, reminding them of the brand and their experience with it.

Event:  photo booths attract people to make and event livelier and fun which make it memorable experience.

Photo booths can be a fun and effective way to engage consumers and promote your brand at an event, trade show, location opening or other activation.  The possibilities are almost limitless. 

If you are looking to do something special to build brand recognition, engagement, and loyalty, reach out to us to design a photo booth experience to take your event to the next level. 

Recent brand activation clients have included:

Google Chrome / Google Education at the Hershey Lodge and Convention Center

Troeg’s Brewery in Hershey, PA for the Mad Elf Launch

Sweet Ride / Bronze Bunny Launch Party at the Englewood in Hershey

The Etown Record Lounge in Elizabethtown, PA

Dickinson College Day of Giving Event – Carlisle, PA

Main Street Gettysburg – Christmas Festival

About FX Photo Booths, LLC

FX Photo Booths, LLC is a photo booth rental company based in Elizabethtown, Pennsylvania, servicing the Central Pennsylvania area, including Hershey, Lancaster, Harrisburg, York, and Carlisle. Our award-winning company is a family owned and operated business founded in 2014. FX Photo Booths is focused on creating an entertaining and memorable photo booth experience. Our photo booths feature state-of-the-art equipment with a sleek, patented designs and professional quality, which will make you and your guests look amazing on your special day.